Privacy Policy

Effective date: June 5, 2026

Etefo (“we,” “us,” or “our”) operates the website etefo.com and related services (collectively, the “Service”). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you access or use our Service. By using the Service, you acknowledge that you have read and understood this policy and consent to our practices described herein.

Scope and commitment

We are dedicated to safeguarding the privacy of visitors and customers. This Policy applies to information we collect directly from you, information generated by your use of the Service, and information received from other reliable sources. It describes the choices you have regarding your data and how we protect it, including how we handle personal data in accordance with applicable laws and industry standards.

Information we collect

Personal information you provide

When you engage with the Service, we may collect information you voluntarily provide, such as:

• Contact details (e.g., name, email address, company, job title, mailing address).
• Account information (e.g., username, password, security questions).
• Communication content and preferences (e.g., messages, inquiries, newsletter subscriptions).

Information collected automatically

During your visit, we may automatically collect data about your device and interactions, including:

• Device identifiers and technical characteristics (IP address, browser type, operating system, device type).
• Pages you view, time spent on pages, click streams, referral sources, and navigation paths.
• timestamps of requests and error logs for operational and security purposes.

Information from other sources

We may obtain information from third parties, such as analytics providers, public databases, and partners, to enrich your experience and refine our services. When we receive information from third parties, we apply the same standards described in this Policy.

How we collect information

Log files

We automatically collect and store certain information in server logs whenever you interact with the Service. This may include your IP address, browser type, referral/exit pages, platform type, date/time stamps, and system activity. We use this data to monitor performance, diagnose issues, maintain security, and understand usage trends.

Cookies and similar technologies

We and our partners employ cookies, web beacons, and other tracking technologies to recognize you across devices, remember your preferences, analyze site activity, and deliver tailored content. Cookies fall into several categories:

• Strictly necessary cookies: essential for core functions and security; these do not require consent.
• Preference cookies: remember choices you make (language, region, etc.).
• Analytics cookies: collect information about how visitors use the Service to improve performance and user experience.
• Advertising cookies: used to deliver relevant ads and measure ad performance, sometimes across sites and services.

You can manage cookie preferences through your browser settings or through in-site controls where available. Note that blocking certain cookies may affect your ability to access parts of the Service or to receive personalized features.

Do Not Track and similar signals

We do not respond to “Do Not Track” requests at this time, and we rely on standard privacy practices to protect your information. You can adjust tracking preferences via your browser or device settings where applicable.

Use of information

We use the information we collect to:

• Provide, operate, and maintain the Service;
• Understand and analyze how you use the Service to improve features and performance;
• Communicate with you, including responding to inquiries and sending updates, security alerts, and marketing communications (where legally permissible);
• Protect the safety and security of our users and services through monitoring and enforcement activities;
• Comply with legal obligations and enforce our terms and policies.

Information sharing and disclosures

We may share or disclose your information in the following circumstances:

• With vendors, service providers, and business partners who support our operations (e.g., hosting, analytics, customer support).
• In response to lawful requests, to protect our rights, or to address threats to safety or security.
• With your consent or at your direction, including for marketing or partnership purposes.
• In connection with a merger, acquisition, or sale of all or a portion of our assets, where your information may be transferred as part of the transaction.

Third-party advertising

We may engage third-party advertising partners to display ads on our Service and across the web. These partners may use cookies, device identifiers, and similar technologies to collect information about your online activities over time and across sites or apps to deliver targeted advertising and measure ad performance. We may also integrate marketing technologies that help display content tailored to your interests.

Opting out: You may adjust ad preferences or opt out of interest-based advertising through device-level or partner-level controls. Note that opting out does not block all advertising; you may still see generic ads, and certain non-advertising content may still be delivered.

Cookies and tracking technologies policy

Our cookie policy explains in more detail how cookies are used, what data they collect, and how you can manage your consent. We periodically review and update this policy to reflect changes in services or regulatory requirements.

Data security

We implement reasonable, industry-standard measures to protect your information from unauthorized access, alteration, disclosure, or destruction. These measures include access controls, encryption where appropriate, secure data storage, routine security assessments, and employee training. However, no security system is infallible; if you have reason to believe your information has been compromised, contact us immediately using the information provided below.

Data retention

We retain personal data only for as long as necessary to fulfill the purposes described in this Policy, comply with legal obligations, resolve disputes, and enforce our agreements. Retention periods vary depending on the type of data and your interaction with the Service. When data is no longer needed, we employ secure deletion or anonymization processes.

Children’s privacy

Our Service is not intended for use by children under the age of 13. We do not knowingly collect personal information from children in this age group. If we become aware that a child under 13 has provided personal data to us without verifiable parental consent, we will take steps to remove the information promptly and, where applicable, suspend or terminate the child’s account. If you are a parent or guardian and believe your child may have provided personal data to us, please contact us using the information below to review, correct, or delete their data.

Your rights and choices

You may have rights regarding your personal data, subject to applicable law. These may include:

• Access or obtain a copy of your personal data we hold;
• Correct inaccurate or incomplete data;
• Request deletion or restriction of processing under certain circumstances;
• Object to processing or withdraw consent where applicable;
• Data portability where available.

To exercise these rights, please contact us using the details below. We will respond in accordance with applicable law and may require additional information to verify your identity prior to fulfilling requests.

International transfers

Your information may be transferred to and stored in countries other than your own. In such cases, we implement appropriate safeguards and rely on data protection measures that comply with applicable laws to protect your data when transferred across borders.

Updates to this policy

We may update this Privacy Policy from time to time to reflect changes in our practices, services, or legal requirements. When we make material changes, we will provide notice through the Service or other appropriate channels and update the “Effective date” at the top of the policy. We encourage you to review this policy periodically.

How to contact us

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact our Privacy Officer at:

Email: [email protected]

Mail: Etefo — Privacy Office, Attn: Privacy inquiries, 123 Corporate Way, Suite 400, Metropolis, XY 12345

Consent and acceptance

By using the Service or providing information to Etefo, you acknowledge that you have read this Privacy Policy and consent to the collection, use, disclosure, and processing of your information as described herein.